You may have seen a few weeks ago that 23rd April marked the 400th anniversary of William Shakespeare’s death. It’s an understatement to say that Shakespeare was a master of the English language, even creating countless new words and phrases to enhance the meaning in his writing, many of » Read More
British English or American English: Localisation Checklist Use this localisation checklist to help you expand your reach, outside of your territory and possibly on the other side of the planet. You want your new clients to feel comfortable on your site. The chances are you can’t afford to localise » Read More
Over the past few months at English Trackers we’ve been fascinated by the US Election race and astonished by Donald Trump’s rising support. We thought we’d take a closer look at some of his speeches to try to understand why his use of language seems to be striking » Read More
Lines of communication. Exchanges back and forth. Contact kept, contact lost and sometimes contact re-established. So much of business is based on communication. Exchanging information between buyer and seller. The digital era has reduced human interaction considerably; online purchases involve only a few words and various clicks. But in » Read More
Seven Ways to Build Your English Practice – but how much? Anywhere from between 20 hours to 10,000 hours – according to academics or entrepreneurs – depending on which group of experts you wish to believe. If you haven’t read Malcolm Gladwell’s book Outliers, which explains the 10,000-hour rule » Read More