Whether we are editing English for clients or writing original copy for them, we have noticed we are often asked the same questions. So we have gathered up the five most common ones and asked our Senior Copywriter and Editor Paul Murphy to answer them for us. Post 2 of 2 » Read More
Growing use of English all over the world inevitably means innovation in the way it is used, the fruit of a creative encounter between flexible language and local culture. This gives rise to fun and often enlightening variants, but the question of whether these innovations are “right” or » Read More
“Simplify, simplify” – that’s William Zinsser’s approach to writing good English. I’m reading his classic book “On writing well”, first published in 1976, because what he says is valuable for anyone who writes, whether for work or as a hobby. Zinsser says the secret of good writing is » Read More