An entrepreneur’s journey to brevity Picture an iconic place in your capital city. There are probably around 20 to choose from. Have you selected one yet? Now, imagine you’re going to take out-of-town visitors there. How would you describe it to them? Oh, and did I mention, you’re only » Read More
Writing Copy: Setting the Tone
Whether we are editing English for clients or writing original copy for them, we have noticed we are often asked the same questions. So we have gathered up the five most common ones and asked our Senior Copywriter and Editor Paul Murphy to answer them for us. Post 2 of 2 » Read More
On the Job – The Voice Over Expert
We launched this “On the Job” series to find out how people use English in their working lives. We talk to them about jargon in their profession, writing on the job and what advice they’d give to learners of English. Who do you work for? I work » Read More
On the Job – The Coach
We launched this “On the Job” series to find out how people use English in their working lives. We talk to them about jargon in their profession, writing on the job and what advice they’d give to learners of English. Who do you work for? I wear » Read More
A Language Isn’t Anyone’s Property
Growing use of English all over the world inevitably means innovation in the way it is used, the fruit of a creative encounter between flexible language and local culture. This gives rise to fun and often enlightening variants, but the question of whether these innovations are “right” or » Read More